Every package.
One standard of work.

No retainer begins on a broken foundation. Every engagement starts with a setup package — then transitions into a monthly retainer built around your brand's specific growth stage.

4-month initial commitment
Setup before campaigns — always
Studio standard on every account

Start here. Every time.

Before any campaign sends, we fix the infrastructure. Choose the build that matches your brand's current stage.

Mandatory for all new clients
Setup packages are required before any retainer begins. This is not optional — it is how we guarantee the work performs from day one.
Setup Package

The Infrastructure Build

$1,200 one time
Your technical foundation — built correctly from the start.
  • DNS authentication — SPF, DKIM, DMARC security configuration
  • Klaviyo full platform integration and store sync
  • List sanitation — inactive profiles and bots removed
  • The Core 5 Revenue Flows — Welcome, Abandoned Cart, Browse Abandonment, Win-Back, Post-Purchase — strategy, copywriting, and logic
  • 3 branded master email templates — hand-coded HTML/CSS
⏱ 14-day completion timeline
Choose Infrastructure Build
Flagship — Most Chosen

Revenue & Brand Ecosystem

$2,400 one time
Your infrastructure built — and your brand elevated.
  • Everything in the Infrastructure Build — included in full
  • Zero-Party Data Quiz — on-site preference centre to tag subscribers by purchase intent
  • Segmented personalisation — dynamic flow paths based on quiz and preference data
  • The Contextual PDF Proof — high-fidelity mockup showing each flow in a live inbox environment
⏱ 14–21 days to live flows
Choose Revenue & Brand Ecosystem

How a Visual Moat engagement works.

Every new client commits to an initial 4-month program. This is not a lock-in — it is a guarantee that the work has time to produce visible, measurable results before any renewal decision is made.

Month 1
Setup Phase
Infrastructure built. Flows live. Templates coded. Foundation complete.
Setup package
Month 2
Campaigns Begin
First campaigns live. Automation monitored. Add-ons available. Retainer billing starts.
Month 3
Performance Review
Results documented. Renewal conversation begins. Data tells the story — not promises.
Month 4
Optimization
Campaigns refined. Automations optimized. Quarterly report delivered. What comes next — decided together.
After Month 4 — clients choose either a 4-month renewal block or an annual commitment at 10% discount. There is no month-to-month option. Every active Visual Moat client is a committed client.

Choose your growth tier.

Retainer billing begins Month 2 — after your setup is complete and your foundation is confirmed. Auto-billed on the 1st of each month.

Stability Retainer

Consistent brand presence
$1,600 / month
4 campaigns per month
  • 4 monthly campaigns — strategy, copy, Figma design, HTML/CSS coding, deployment
  • Ongoing flow optimization — A/B testing subject lines and logic
  • Monthly Performance PDF — RPR, open rates, list health
  • 30-minute monthly strategy alignment call
  • 1 revision round per campaign
  • Dedicated client portal access
Select Stability
Primary Growth Tier

Velocity Retainer

Active scaling — email and SMS
$2,800 / month
8 campaigns per month
  • 8 monthly campaigns — 2 high-strategy emails per week
  • Integrated SMS marketing management via Klaviyo SMS
  • Full A/B testing suite — layouts, CTAs, send times, subject lines
  • List growth management — lead magnet and pop-up optimization
  • Advanced monthly reporting — cohort behavior and LTV analysis
  • 2 revision rounds per campaign
Select Velocity

Dominance Retainer

High-growth strategic oversight
$4,200 / month
12 campaigns per month
  • 12 monthly campaigns — 3 high-strategy emails per week
  • Integrated SMS marketing management via Klaviyo SMS
  • Advanced segmentation — behavioral and quiz-based hyper-targeting
  • VIP and loyalty flow management
  • Bi-weekly 45-minute strategy consulting sessions
  • Zero-Party Data Quiz integration and ongoing refinement
  • 24-hour priority response via client portal
Select Dominance

Not sure which tier is right for you? Request Your Slot → We review your current setup and recommend the exact tier that matches your brand's revenue stage and growth goals. No obligation.

Add-ons that expand your program.

Photography add-ons are available any time. All other add-ons are available from Month 2 of any retainer. Every add-on requires written approval before work begins.

Launch Photography Session
$650 — one time

Your starting set of original brand assets — 8–10 images shot, styled, and edited in our studio, then integrated into your Core 5 flows. Most clients add this at setup. Products shipped to our studio are at the client's risk. Step 1 of your Visual Moat creative program.

Monthly Content Fuel
$500 / $750 / $1,000 per month

One bespoke hero image per campaign — conceived, styled, and shot specifically for that send after the campaign strategy is locked. No recycled assets. Available from Month 2. Tiered by retainer: $500 Stability · $750 Velocity · $1,000 Dominance. Products shipped to our studio are at the client's risk. Step 2 — for brands who want every campaign to look like it was made today.

Digital Content Fuel
$600 / $850 / $1,100 per month

No shipping required. You supply one image per campaign — Visual Moat briefs you, then retouches and integrates it into the campaign design. Available from Month 2. Tiered by retainer: $600 Stability · $850 Velocity · $1,100 Dominance. Client-supplied images must meet Visual Moat's minimum quality standard.

Deliverability Rescue
$1,500 — one time

Emergency recovery for damaged domains. Includes DNS repair, blacklist removal, emergency list suppression, and a structured 30-day warm-up plan with weekly check-ins. Not a substitute for setup.

The VIP Print Accelerator
$650 / design

High-end postcard design with trackable QR code — front and back in your brand identity, print-ready files, and QR tracking setup. Best deployed for VIP rewards, loyalty recognition, seasonal gifts, and reactivation campaigns. Every design includes a trackable QR code so you can measure exactly how many customers respond. Available from Month 2.

Out-of-scope work billed at $100 / hour — requires written change order approval via client portal before work begins.

Two paths forward.
Both built on results.

At the Month 3 performance review — once results are visible and documented — clients choose their renewal path. The decision is made with data, not pressure.

Option A

4-Month Renewal Block

Continue on the same structure — another 4-month commitment at your current retainer tier. Same cadence, same process, compounding results.

Standard pricing applies
Option B — Recommended

Annual Commitment

12-month prepay commitment at a 10% discount. Stability tier saves $1,440 annually. Velocity saves $2,640. Dominance saves $3,900.

10% off — 2 months effectively free

Not sure which package is right for you?
Start with the audit.

We review your current email setup, identify your biggest revenue leak, and recommend the exact package that matches your brand's stage — at no cost.

Request a Comprehensive Technical Audit

Takes 3 minutes. No obligation. We tell you exactly what is broken and how we fix it.